---
url: "https://questionstar.com/features/"
title: "Features — everything a serious survey needs"
description: "Questionnaire editor with logic, custom branding up to Whitelabel, statistics with regression analysis, export to Word, Excel, SPSS. No paid add-on modules."
lastmod: "2026-07-08"
type: "marketing"
---

# Features

## Creating and editing questionnaires

- **Over 18 base types with 36+ variants**
- **Responsive editor** — Desktop and mobile devices.
- **WYSIWYG editor for questions** — Edit directly in the live layout, no separate input forms.
- **Rich editor for all texts** — Insert tables, images and videos.
- **Drag & drop** — Move survey elements around.
- **Automatic saving** — No “Save” or “Apply” clicks.
- **Undo / redo in the editor**
- **Audit trail** — See who started, stopped or deleted the survey, and when.
- **Search across question texts and answer options** — Jump straight to the right spot and keep editing.
- **Magic wand: scale library** — Agreement, importance, NPS, Likert, frequency and more — insert with one click.
- **Copy / paste for web content** — Paste text with images straight from the web, no HTML code.
- **Editing during live data collection** — Changes don’t affect data consistency.
- **Copy from another survey** — Take questions, blocks or pages from existing surveys.
- **Preview dev tools** — Show hidden questions, bypass validation, ignore skip logic — for pretests and debugging.
- **Page properties** — Required-toggle for whole pages, “mark as complete”, “end questionnaire” trigger per page.

## Design and branding

Whitelabel fully included in all Business plans. In the free plan and some Academic plans, a subtle QUESTIONSTAR notice stays visible.

- **13 layout templates** — Ready-made style templates — fonts, colors, images preconfigured. Presentable even without your own corporate design.
- **Add your logo** — Position left/center/right, size and background adjustable.
- **Your own colors and fonts** — Hex codes, Google Fonts, or upload your own font.
- **Custom domain** — feedback.yourbrand.com instead of survey.questionstar.com — as a paid add-on with DNS setup.
- **Responsive preview** — Preview on smartphone, tablet and desktop — see what respondents will see before the survey goes live.
- **Source code editor — HTML, CSS, JavaScript** — Available in every plan. Template engine with placeholders ({{template-title}}, {{progress}}, {{body}}, {{button-back/next}}) for clean integration.
- **Progress bar** — Shows completion progress — can be turned on or off.
- **Back button** — On or off, depending on your methodology.

## Distributing surveys

- **Direct link** — One public URL — shareable, permanent or time-limited.
- **Token links / personal links** — One unique link per recipient, single-use, with expiry date. Also as a short link for SMS, print or personal handover.
- **QR code** — As SVG and PNG, scalable without limits — from business card to poster.
- **Website embedding — 5 modes** — Inline, button, tab, modal, bubble. JavaScript embed with responsive heights (autoHeight / minHeight / maxHeight) and saveParentURL for context capture.
- **Social link with OG preview** — Title, description and preview image definable. OG tags ensure a clean preview in LinkedIn, X, WhatsApp or Slack.
- **Email sending** — With personalization and scheduling. Reminders go only to recipients who haven’t answered yet — those who finished get an optional thank-you instead.
- **Contact lists** — With opt-in and opt-out functionality. Import from CSV or maintain directly in the tool.
- **Email delivery report** — Sent, delivered and bounced counts per mailing.
- **Scheduler — fixed points in time** — Invitation three weeks ahead, reminder the day before, feedback the day after. Fixed dates, no relative triggers.
- **Quotas and screening** — Set a maximum per answer option or respondent profile. When the quota is full, you decide what happens: continue to the end of the survey, branch to another path, or politely decline.
- **Prevent multiple responses** — Selectable per survey: cookie-based (one browser, one response) or via personal token link (one person, one response).

### Panel provider integration

- **Quota system** — Up to 100 quotas per survey — for panel-provider studies with screener logic.
- **Complete / screenout / quota-full callbacks** — Three status-specific callback URLs per survey — the panel provider gets the right information automatically.
- **URL redirect at survey end** — Respondents land on a configurable target URL after finishing — e.g. the panel provider’s complete page.
- **Web-service call (webhook) at survey end** — Bulk-completion HTTP trigger — POST to an external URL with the response payload.

### Conditional triggers / closed loop

- **Conditional email trigger** — Condition met → email to defined recipients. With or without response payload.
- **Conditional webhook trigger** — Condition met → web-service call with response payload. For closed-loop workflows in CRM, helpdesk or Slack.
- **End-of-survey trigger** — Email + web-service POST + URL redirect — all combinable at survey end.
- **Stackable rules** — Multiple conditions with AND/OR. Multiple triggers per survey in parallel.

## Data collection

- **Open surveys** — Anyone can fill them in, no login.
- **Closed surveys** — Password-protected or via personal token links.
- **Returning-respondent detection** — Via cookie and personal link. Prerequisite for “pause + resume” and “prevent multiple responses”.
- **Pause and resume** — Respondents can continue later from the same spot — including back-navigation after resuming.
- **Schedule / availability window** — Survey active only in a defined time window — from–to date and time configurable.
- **Time limit per survey** — Maximum completion time per survey — e.g. for exam or test setups.
- **CAPTCHA for public surveys** — With customizable intro text / instructions. Anti-bot protection for open surveys.
- **Double opt-in for email address collection** — When you collect email addresses, automated confirmation via a verification link.
- **Accessible surveys** — Screen-reader support. All questionnaire elements labeled for blind respondents.
- **Save GPS location** — For field interviews. A map of interview locations can be generated in the analysis.
- **Audio recording** — For controlled experiments or field interviews during the survey.
- **Custom system messages** — Your own texts for error and system messages per survey.

### Multilingual surveys

- **Multilingual with AI translation** — Translation into 106 languages with AI support. The admin adds a language and reviews the translation. In the questionnaire, the respondent’s language is detected automatically — if it exists, it’s selected. Alternatively, a language-selection page can come first.
- **Custom labels per survey** — Override buttons, hints and error messages per survey — instead of the system default.
- **Translation tab in the survey settings** — Central management of all translations per survey.
- **Multilingual text analysis** — Responses in different languages, analysis consolidated into one target language.

### Kiosk mode / on-site surveys

- **Kiosk mode** — Survey in full screen — no browser navigation, no toolbar access. Suited for tablets in waiting rooms, at reception, or at events.
- **Auto-restart at the end or on inactivity** — After completion, or after a defined time without activity, the survey returns to the start automatically — ready for the next respondent.

## Data and analysis

- **Real-time dashboard** — Responses appear immediately. Live counter without refresh — the numbers are always current.
- **Overview of key indicators** — Completion by channel, 14-day trends, quota status, mailing statistics.
- **Interactive live voting** — E.g. during a lecture or concert — live voting with visible results.
- **Response rate** — Respondents who started vs. completed the survey.
- **Filters** — Analyze responses for a specific group — region, department, time period, answer cluster.
- **Crosstabs** — See differences and relationships between groups.
- **Custom variables** — Create variables from other questions’ answers — e.g. mean or sum of several items.
- **Tabular summary** — Count, percentage and cumulative percentage per answer option.
- **Descriptive statistics** — Count, min/max, median, variance, standard deviation per question.
- **Chart types** — Pie, bar, column, scatter, box, line, histogram, radar and treemap charts. With stacking by values and shares.
- **NPS gauge** — Built for NPS questions — promoters / passives / detractors shown in zones with a live score.
- **Heatmap visualization** — Heatmap-question results rendered as a heat layer over the original image.
- **Word cloud + TF-IDF tag cloud** — Frequency-based word cloud and weighted tag cloud for text questions.
- **Inferential statistics** — t-test (paired and independent), correlation (Pearson’s r, Spearman’s rho, Kendall’s tau), regression analysis — right in the tool, with significance levels reported.
- **Multi-report system** — Several separate analysis reports per survey on the same dataset — e.g. NPS deep-dive, sentiment snapshot, quarterly comparison.
- **Automatic updates for new questions** — The main report adds a new visualization automatically. In additional reports this is off by default (can be enabled) — those are usually meant for focused views.
- **Per-visualization export** — Export a single chart — not necessarily the whole report.
- **“Apply to similar charts”** — Bulk-edit visualization settings across several matching charts.
- **Report export** — Word, Excel, PowerPoint and PDF — with real, editable Office charts, not images.
- **Online report publishing** — Share reports via link, no login required.
- **Generate test dataset** — Create simulated responses to check report designs before live data collection.
- **Raw data export** — CSV, XLSX (Excel), SAV (native SPSS format including variable labels).

## Security

- **Encrypted data connection** — SSL / HTTPS for all connections.
- **GDPR-compliant** — DPA included.
- **Servers in the EU** — IONOS data centers in Frankfurt and Berlin.
- **Daily backups** — Automatic daily backups.
- **Server load balancing** — High availability through load balancing across several servers.
- **Separation of personal data** — Export survey responses and personal data separately — e.g. for data protection officers with their own access.
- **Anonymize IDs — with or without a key** — Respondent IDs are anonymized before export. Optionally with a key (for longitudinal studies) or without.
- **IP options — three levels** — Full IP / partially masked IP (first two octets removed) / don’t store IP. Selectable per survey.
- **“Once anonymous — stays anonymous”** — If a survey is defined as anonymous, that status can’t be revoked — not even by the owner. Only a new copy can have a different anonymity configuration.

### Security policies (user management)

Configurable per organization in plans with user management.

- **Minimum password length**
- **Minimum number of special characters**
- **Automatic sign-out** — Auto-logout after inactivity.
- **Activity log** — Visible: who started, stopped or deleted a survey, and when.
- **Company SSO** — Any OAuth 2.0 / OpenID Connect provider — Microsoft Entra ID, Google Workspace, Okta, Auth0 or your own IdP stack.
- **University SSO via Shibboleth** — Service Provider in [eduGAIN and DFN-AAI](/university-sso); details and setup process.

## Branching and display logic

- **Branching — jumps when leaving a page** — Conditional jumps (e.g. “if answer X → page Y”) or unconditional jumps (always to page Y after the current one). Multiple conditions combinable.
- **Display logic** — Show or hide a specific question, answer option or page depending on an answer. Works within a single page too.
- **Loops** — Ask a question or group of questions repeatedly — e.g. the same rating per speaker or product variant.
- **Piping** — Insert the text or value of a chosen answer into later questions, options or instructions — no code.
- **Required answers and soft reminders** — Per question: “strict” (no continuing without an answer) or “soft” (a hint on the first attempt, skippable after that).
- **Randomize answer options** — Random order with the option to pin certain elements (e.g. “Other” or “None of these”) to fixed positions.
- **Randomize questions within a page** — Random question order on a page — for effect control within question blocks.
- **Random selection from a question pool** — Show N questions randomly out of X available — useful e.g. in onboarding trainings or knowledge checks.
- **Randomize pages and page groups** — Random order at page level.
- **A/B tests** — Different question or page variants within the same survey — even random allocation.
- **Rule builder with AND/OR** — Combine multiple conditions. Condition sources: question answers, custom variables, URL parameters, scoring points, device type, custom fields from contact lists, and more.

## Dashboard

- **Survey project management** — A clear list of all surveys, filterable.
- **Folder organization** — Structure surveys in folders.
- **Data collection widgets** — Current status per survey as a widget — response counter, quota status, mailing statistics.
- **Trash / archive** — Deleted surveys move to the trash — recoverable before final removal.
- **Share a survey** — Share a survey with other users — even in the free plan. The invited person doesn’t need to be a member of your account; they get access with exactly the rights you grant per person.
- **12 granular rights plus an administrator switch** — From editing questions through layout, translation and mailing to report access and data export. Plus an “administrator” switch that enables all rights at once.
- **Project groups** — Share a survey with a group — all members get access automatically. Whoever joins later sees the existing surveys too.
- **Define your own roles** — Editor, translator and designer as templates. Create your own roles with their own rights profiles — matching your organization’s structure.

## Library

- **Images** — A library of uploaded images, reusable across surveys.
- **Files** — A library of uploaded files (PDFs, documents, audio).
- **Email texts** — Prewritten email texts, reusable for mailing campaigns.
- **Contact lists** — Lists of email recipients with custom extra fields (e.g. name, department, employee ID), reusable across surveys.

## Quiz scoring / test grading

- **Points per answer** — Assign points to each answer option — flexible per question. Combinable with branching logic and piping.
- **Automatic total** — The total score is calculated and displayed automatically.
- **Multiple point categories** — Points per answer can go into several categories at once — e.g. school subjects (literature, math, physics) or assessment dimensions (knowledge, confidence, speed).
- **Automatic grading** — Set thresholds — pass/fail or multi-level grading systems.

## Detailed feature list

Over 18 base types with 36+ variants. The list below shows the base types with their most important sub-variants. For detailed fine-tuning, see the Help Center.

### Simple question types

- **Info text** — Introductions, instructions, or presenting images and videos.
- **Single choice** — Single choice (radio buttons). Aligned vertically, horizontally, in rows or columns.
- **Multiple choice** — Multiple choice (checkboxes). Aligned vertically, horizontally, in rows or columns.
- **Dropdown list** — With import of long lists from CSV, XLS or XLSX files.
- **Text field** — Single-line text input.
- **Multi-line text field** — With a counter of entered / remaining characters and min/max limits.
- **Form** — Several text fields combined — e.g. for address entry.
- **Matrix** — Scale types: single choice, multiple choice, text fields, dropdown lists. Good for Likert scales.
- **Side-by-side matrix** — A matrix with several scales next to each other — e.g. usage frequency + rating of several products at once.
- **Semantic differential** — A bipolar scale between two terms — e.g. cold – hot, modern – traditional, formal – casual.

### Advanced question types

- **Sliders and bars** — Numeric sliders and bars — various visual modes.
- **Picture scale** — Smileys, hearts, stars and other symbols as a visual rating.
- **Constant sum scale** — Respondents distribute a fixed total (e.g. 100%) across several options.
- **Autocomplete** — A text field with search. Answer options importable from CSV, XLS or XLSX (like dropdown lists). Single or multiple selection, custom answers allowed.
- **Calendar** — Date and time selection.
- **Ranking** — Order answer options via drag & drop — e.g. by importance or preference.
- **Heatmap** — Respondents click a spot in an image — analyzed as a heat map.
- **Signature** — Respondents sign or draw a simple picture — e.g. confirmation of receipt.
- **File upload** — Respondents upload files, images, documents or photos straight from their smartphone — including the built-in camera.
- **Custom HTML/CSS/JavaScript** — Your own question format with a code editor (code highlighting).
- **QR and barcode scanner** — Respondents scan codes with their smartphone camera or an uploaded image. Codes are detected automatically and stored as decoded values.

## Selected question settings

- **Exclusive option** — “None of the above” — in multiple-choice questions, other answers are reset.
- **Additional “Other” text field** — With a customizable placeholder text.
- **Visual highlight for “no answer”** — Through color highlighting.
- **Mark as private data** — Private data can be exported separately from the rest — only users with the corresponding access (usually data protection officers) can do that.
- **Import longer lists from CSV, XLS or XLSX** — E.g. country, department or postal-code lists — just upload them.
- **Min / max number of selected options** — Configurable per question.
- **Min / max allowed input value** — For numeric inputs.
- **Answer validation** — The answer must match a specific format or fall within a number or date range. Custom error messages possible.
- **Strict required answer** — Respondents can’t continue without answering.
- **“Soft” required answer** — An error message appears first — on the second attempt, the question can be skipped anyway.
- **Preselected answer** — Answers can be preselected based on contact-list data, URL parameters, or by hand.
- **Customizable text-field placeholders** — E.g. “Please complete”, “Enter the date”, “Revenue in thousands of euros”.
- **Display mode per question** — Configurable per question — e.g. an NPS question as a button row or classic radio buttons / checkboxes.
- **Field prefix and postfix** — Fixed text before or after the input field — e.g. “€”, “km/h”, “Please:”.
- **Additional scale labels** — Anchor labels on numeric scales — clarifying the scale endpoints.
- **Inline question** — Adjacent questions shown side by side instead of stacked — a more compact display.
- **“Show in the report” — per-question toggle** — Include a question in the report or hide it.
- **Custom ID for JavaScript** — Your own HTML ID per question — for JS hooks and CSS selectors.

## Integrations with apps and services

- **API** — RESTful API with Swagger / OpenAPI documentation at api.questionstar.com.
- **API tokens** — Generate and manage tokens — each with its own name, deactivatable at any time.
- **Webhooks** — Closed-loop workflows with external services. Conditional and end-of-survey triggers — see “Distributing surveys”.
- **Zapier** — Connect to thousands of apps and services.
- **n8n** — Modern workflow automation.
- **Google Data Studio** — Direct access for analysis dashboards.
- **MS Power BI** — Direct access for analysis dashboards.
- **Migration from Qualtrics** — Import existing surveys directly — .QSF and .CSV. Logic, question types, answer options and data are carried over.