---
url: "https://questionstar.com/principles-of-survey-research/chapter-1/"
title: "Chapter 1: Introduction"
type: "lehrbuch-chapter"
chapter: 1
chapterTitle: "Introduction"
---

# Chapter 1: Introduction

*17 slides (1–17) · Principles of Survey Research.*

## Slides

- [Slide 1: Principles of Survey Research](slide-001.html.md) — Market research, survey methodology and their practical application — from research problem to results report.
- [Slide 2: Contents](slide-002.html.md) — Table of Contents
- [Slide 3: Introduction](slide-003.html.md) — 1.1 Market Research and Survey · 1.2 Types of Market Research
- [Slide 4: Introduction](slide-004.html.md) — 1.1 Market Research and Survey · 1.2 Types of Market Research
- [Slide 5: What is Research?](slide-005.html.md) — All systematic endeavors and efforts to acquire new knowledge for science or industry.
- [Slide 6: Survey](slide-006.html.md) — A survey is one of the most popular methods of collecting primary data, in which the researcher interacts with respondents to obtain information about…
- [Slide 7: Market Research](slide-007.html.md) — Understanding the Problem
- [Slide 8: Practical Application of Surveys](slide-008.html.md) — Fields of Application
- [Slide 9: Market Research Process — the "5 D's"](slide-009.html.md) — Process Model
- [Slide 10: When should you not start market research projects?](slide-010.html.md) — Limits of Market Research
- [Slide 11: Introduction](slide-011.html.md) — 1.1 Market Research and Survey · 1.2 Types of Market Research
- [Slide 12: Types of Market Research](slide-012.html.md) — Three classifying criteria
- [Slide 13: Market Research by Objectives](slide-013.html.md) — By Research Objectives
- [Slide 14: Market Research by Data Source](slide-014.html.md) — By Data Source
- [Slide 15: Market Research by Methodology](slide-015.html.md) — By Methodology
- [Slide 16: Triangulation](slide-016.html.md) — Triangulation — combining methods within a study on the same topic.
- [Slide 17: But in reality everything is messier.](slide-017.html.md) — Method ideal vs. reality

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*Part of [Principles of Survey Research](../index.md) · Dr. Paul Marx*