---
url: "https://questionstar.com/principles-of-survey-research/chapter-1/slide-012.html"
title: "Types of Market Research"
type: "lehrbuch-slide"
chapter: 1
chapterTitle: "Introduction"
slide: 12
---

# Types of Market Research

*Three classifying criteria*

Criterion 1

By Objectives

Exploratory also diagnostic

Descriptive

Causal also predictive, experimental

Criterion 2

By Data Source

Primary data collected yourself

Secondary data already available

Criterion 3

By Methodology

Qualitative understand

Quantitative measure

---

*Slide 12 of 274 · Chapter 1: Introduction · Principles of Survey Research · Dr. Paul Marx*