---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-020.html"
title: "Measurement"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 20
---

# Measurement

*Measurement — assigning numbers or other symbols to characteristics of objects according to a specific, predefined rule.*

![An orange wrapped by a tape measure — an image of measurement.](/principles-of-survey-research/media/orange.png)

Measurement

Measurement — assigning numbers or other symbols to characteristics of objects according to a specific, predefined rule.

1 One-to-one correspondence of the numbers and the quantities to be measured

2 Standardized rules for assigning the numbers

3 Rules must not vary from object to object or over time

---

*Slide 20 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*