---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-021.html"
title: "Scaling"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 21
---

# Scaling

*Scaling — involves a continuum on which the measured objects are placed.*

Scaling — involves a continuum on which the measured objects are placed.

![Chocolate](/principles-of-survey-research/media/snack_schoko.jpg)

Chocolate

![Apple](/principles-of-survey-research/media/snack_apfel.jpg)

Apple

![Chips](/principles-of-survey-research/media/snack_chips.jpg)

Chips

![Licorice](/principles-of-survey-research/media/snack_lakritz.jpg)

Licorice

Extremely tasty Extremely nasty

---

*Slide 21 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*