---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-024.html"
title: "Classification of Scaling Techniques"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 24
---

# Classification of Scaling Techniques

*Overview*

Root

Scaling

Comparative Scales

Objects are compared directly with one another

Paired Comparison Rank Order Scaling Constant Sum Scaling Q-Sort Scaling & others

Non-Comparative Scales

Each object is judged in isolation

Continuous Rating Scales

Itemized Rating Scales

Likert Scale Semantic Differential Stapel Scale

---

*Slide 24 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*