---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-026.html"
title: "Survey: Measurement and Scaling"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 26
---

# Survey: Measurement and Scaling

*2.1 Introduction · 2.2 Comparative Scales · 2.3 Non-Comparative Scales · 2.4 Latent Constructs · 2.5 Reliability and Validity*

- 2.1 Introduction
- 2.2 Comparative Scales
- 2.3 Non-Comparative Scales
- 2.4 Latent Constructs
- 2.5 Reliability and Validity

---

*Slide 26 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*