---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-030.html"
title: "Comparative Scales: Paired Comparison"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 30
---

# Comparative Scales: Paired Comparison

*Practical Example*

If these two computers were equal in everything else — which would you prefer?

Pair 3 of 10

Computer on the left

1 TB SSD

128 GB RAM

Computer on the right

2 TB SSD

36 GB RAM

Clearly prefer left Somewhat left Neutral Somewhat right Clearly prefer right

---

*Slide 30 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*