---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-032.html"
title: "Violations of transitivity in paired comparison"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 32
---

# Violations of transitivity in paired comparison

*Same respondent, same pairing — and yet contradictory answers:*

Same respondent, same pairing — and yet **contradictory** answers:

Comparison 1 Apple > Tomato

Comparison 2 Tomato > Apple

From "Apple ≻ Tomato" **and** "Tomato ≻ Apple" **no rank order** can be formed — the preferences are **contradictory (intransitive)** .

---

*Slide 32 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*