---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-034.html"
title: "Comparative Scales: Rank Order Scaling"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 34
---

# Comparative Scales: Rank Order Scaling

*Respondents put several objects into an order — based on a particular criterion.*

### Rank Order Scaling

Respondents put several objects into an order — based on a particular criterion.

Please arrange the soft-drink brands listed below according to your preferences. To do so, first select the brand you prefer most and assign it rank **1** . Then assign rank **2** to the second-best brand. Continue rating until you have assigned a rank to all brands. The last, least preferred brand must be given rank **5** . No two brands may receive the same rank. The preference criterion is entirely up to you. There are no right or wrong answers. Just try to be consistent.

| Brand | Rank |
|------|------|
| Pepsi-Cola | \_\_\_\_\_\_\_\_\_ |
| Coca-Cola | \_\_\_\_\_\_\_\_\_ |
| Red Bull | \_\_\_\_\_\_\_\_\_ |
| Sprite | \_\_\_\_\_\_\_\_\_ |
| 7-Up | \_\_\_\_\_\_\_\_\_ |

---

*Slide 34 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*