---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-036.html"
title: "Rank Order Scales: Examples"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 36
---

# Rank Order Scales: Examples

*Practical Example*

Drag & Drop Select & order top 3

"What matters most to you when shopping? Rank the 3 most important reasons."

Available options

Opening hours

Customer service

Return policy

Your ranking

Selection

Online offering

Price

Rank Matrix Click the rank in each row

"Put the topic areas into your order (1–6)."

1 2 3 4 5 6

Communication & Media 2

Digital media technology 6

Internet 3

Office peripherals 4

IT security 5

Software & system integration 1

---

*Slide 36 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*