---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-040.html"
title: "Constant Sum Scaling: Example of Analysis"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 40
---

# Constant Sum Scaling: Example of Analysis

*Average rating across three segments*

| Attribute | Segment 1 | Segment 2 | Segment 3 |
|------|------|------|------|
| Speed | 0 | 17 | 53 |
| Comfort | 15 | 23 | 30 |
| Transmission (manual/automatic) | 5 | 21 | 10 |
| Fuel (petrol/diesel) | 35 | 12 | 7 |
| Price | 45 | 27 | 0 |
| Sum | 100 | 100 | 100 |

---

*Slide 40 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*