---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-047.html"
title: "Continuous Rating Scale"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 47
---

# Continuous Rating Scale

*Respondents rate objects by marking a corresponding position on a line that runs from one extreme to the other of a given criterion.*

### Continuous Rating Scale

Respondents rate objects by marking a corresponding position on a **line** that runs from one extreme to the other of a given criterion.

How do you rate *"Real"* as a grocery store?

Version 1

Probably the worst

Probably the best

Version 2

Probably the worst

0 20 40 60 80 100

Probably the best

Version 3

Probably the worst

very bad neither very good

Probably the best

Version 4

Probably the worst

very bad neither very good

Probably the best

---

*Slide 47 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*