---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-049.html"
title: "Likert Scale"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 49
---

# Likert Scale

*Respondents indicate the extent to which they agree with the listed statements — using a 5- or 7-point scale that ranges from one extreme to the other.*

### Likert Scale

Respondents indicate the extent to which they agree with the listed statements — using a **5- or 7-point scale** that ranges from one extreme to the other.

Below are various statements about "Real". Please indicate how strongly you agree with these statements:

|  | Strongly disagree | Disagree | Neutral | Agree | Strongly agree |
|------|------|------|------|------|------|
| Real sells high-quality goods |  |  |  |  |  |
| Real has poor service reversed |  |  |  |  |  |
| I enjoy shopping at Real |  |  |  |  |  |
| Real offers a mix of different brands |  |  |  |  |  |
| The credit policy at Real is terrible reversed |  |  |  |  |  |
| I don't like Real's advertising reversed |  |  |  |  |  |
| The prices at Real are fair |  |  |  |  |  |

**Important:** Statements 2, 5 and 6 are **reversed** in wording. Before data analysis, these scales must be recoded — a higher number should always mean a better attitude.

---

*Slide 49 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*