---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-055.html"
title: "Stapel Scale"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 55
---

# Stapel Scale

*A unipolar rating scale with 10 categories from −5 to +5, without a neutral point (0).*

### Stapel Scale

A **unipolar** rating scale with 10 categories from **−5 to +5** , without a neutral point (0).

It is often used as an alternative to the semantic differential when no meaningful pair of opposing adjectives can be found.

Plus number = the phrase applies, minus number = it does not apply. The larger the magnitude, the stronger.

How accurately do the following phrases describe the store “Real”? For each phrase, choose a number between +5 (fully applies) and −5 (does not apply at all).

+5 +4 +3 +2 +1

High quality

-1 -2 -3 -4 -5

+5 +4 +3 +2 +1

Poor service

-1 -2 -3 -4 -5

---

*Slide 55 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*