---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-063.html"
title: "How Much to Label? — Four Variants"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 63
---

# How Much to Label? — Four Variants

*The same question: "How likely are you to buy Product A again?"*

The same question: "How likely are you to buy Product A again?"

All points labeled

maximum guidance

Very unlikely

Somewhat unlikely

Neither

Somewhat likely

Very likely

Numbers only

minimal labeling

Only poles labeled

endpoints named

Very unlikely

Very likely

Poles + numbers

endpoints named, steps numbered

1 Very unlikely

5 Very likely

---

*Slide 63 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*