---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-068.html"
title: "Multi-Item Scales: Advantages"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 68
---

# Multi-Item Scales: Advantages

*Advantages & Examples*

+

### Advantages

- Ability to assess **abstract concepts**
- Different **facets** of the construct can be captured
- **Reduction of data dimensionality** by aggregating many observable phenomena into one model

Examples of latent constructs

Satisfaction Loyalty Trust Service quality Purchase intention Brand image Involvement Price perception Usability

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*Slide 68 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*