---
url: "https://questionstar.com/principles-of-survey-research/chapter-2/slide-077.html"
title: "Net Promoter Score® — a predictor of company growth?"
type: "lehrbuch-slide"
chapter: 2
chapterTitle: "Survey: Measurement and Scaling"
slide: 77
---

# Net Promoter Score® — a predictor of company growth?

*„How likely is it that you would recommend company/brand/product X to a friend, relative or colleague?"*

„ How likely is it that you would recommend company/brand/product X to a friend, relative or colleague? "

Detractors

Passives

Promoters

Net Promoter Score = % Promoters − % Detractors → NPS−100 % … +100 %

5–10 %

Average companies

45 %

Companies with open growth potential

50–80 %

Market leaders with high growth potential

Source: Reichheld, Fred (2003) “One Number You Need to Grow”, Harvard Business Review

*[Diagramm: Net Promoter Score® — a predictor of company growth?]*

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*Slide 77 of 274 · Chapter 2: Survey: Measurement and Scaling · Principles of Survey Research · Dr. Paul Marx*