---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-088.html"
title: "Make Answer Options Complete & Unambiguous"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 88
---

# Make Answer Options Complete & Unambiguous

*For clarity instead of ambiguity: consider all realistic situations and prepare suitable answer options — including "does not apply" and filter routing.*

For **clarity instead of ambiguity** : consider all realistic situations and prepare suitable answer options — including "does not apply" and filter routing.

### Example

"What type of computer do you own?"

Windows Mac OS

### Better

"Which computers do you own?"

none Windows Mac OS Other

### Example

"Are you satisfied with your current car insurance?"

Yes No

### Even better · Filter routing

1. "Do you have car insurance?" (if no → Question 3) 2. "Are you satisfied with your current car insurance?"

---

*Slide 88 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*