---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-092.html"
title: "Avoid Leading"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 92
---

# Avoid Leading

*If you already want a particular answer, there's no need to ask the question. Leading wording steers the respondent.*

### No suggestion

If you already **want** a particular answer, there's no need to ask the question. Leading wording steers the respondent.

![Question road sign](/principles-of-survey-research/media/question_sign.png)

### Example

„Help the environment by using cloth shopping bags?"

### Ask instead

"Do you use cloth shopping bags?"

---

*Slide 92 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*