---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-101.html"
title: "Can the respondent articulate it?"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 101
---

# Can the respondent articulate it?

*Anyone who cannot formulate their answer skips the question or drops out. Offer pictures, diagrams or descriptions to choose from.*

### Offer aids

Anyone who **cannot formulate** their answer skips the question or drops out. Offer **pictures, diagrams or descriptions** to choose from.

![Person speaking with a speech bubble](/principles-of-survey-research/media/guy_artikulieren.png)

### Problem

When asked to describe the **atmosphere** of a department store, many respondents struggle to formulate their answer.

### Solution

When respondents are presented with **alternative descriptions** of the atmosphere, they can select the one they like most.

---

*Slide 101 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*