---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-104.html"
title: "Reduce the effort"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 104
---

# Reduce the effort

*Minimize the effort required to answer. Instead of recalling freely, let respondents select from a ready-made list.*

### Reduce the effort

Minimize the effort required to answer. Instead of recalling freely, let respondents select from a **ready-made list** .

### Example

“Please name all the departments where you shopped during your last visit to the department store.”

### Ask instead

“Please tick all the departments where you shopped most recently:”

Women’s clothing Men’s clothing Children’s clothing Cosmetics … Other (please specify) ______

---

*Slide 104 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*