---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-105.html"
title: "Clarify the context"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 105
---

# Clarify the context

*Some questions seem inappropriate in the wrong context. Introduce them with an explanatory statement.*

### Provide context

Some questions seem **inappropriate** in the wrong context. Introduce them with an explanatory statement.

Questions about **hygiene habits** seem normal in a medical survey — but out of place in a survey about fast-food restaurants.

### Introductory statement

“As a fast-food restaurant, we strive to provide our customers with a clean and hygienic environment. That’s why we’d now like to ask you a few questions about your hygiene habits.”

---

*Slide 105 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*