---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-108.html"
title: "Handling sensitive topics"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 108
---

# Handling sensitive topics

**1. Place sensitive topics at the end of the questionnaire**

**2. Introduce with a statement that the behavior is only of interest in general**

**3. Phrase questions in the third person (as if they concern other people)**

**4. Hide the question within a group of other questions**

**5. Provide answer options**

instead of asking for specific details or figures

Sensitive topics 💰 Money Private & family life Political & religious views …

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*Slide 108 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*