---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-110.html"
title: "Three principles"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 110
---

# Three principles

*3.5 · Determining the Order of Questions*

**1. Determining the Order of Questions**

Opening questionsShould be interesting, easy and non-threatening

**2. — they determine whether respondents continue.**

Type of informationRule of thumb: ask the research-relevant information first, then the classification and lastly the identification information

**3. .**

Difficult questionsPlace sensitive, embarrassing, complicated or tedious questions as far back

![as possible.](/principles-of-survey-research/media/sushi_order.png)

---

*Slide 110 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*