---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-111.html"
title: "Funneling and Skip Logic"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 111
---

# Funneling and Skip Logic

*Place the question branched to as close to the triggering question as possible.*

![Funnel](/principles-of-survey-research/media/funnel.png)

Funneling

General before Specific

### General first

"Which aspects play an important role for you when choosing a department store?"

### Then specific

"How important is the convenience of the location to you when choosing a department store?"

Skip Logic

Logical Arrangement

Place the question branched to as **close** to the triggering question as possible.

Arrange branching so that respondents **cannot anticipate** which additional information will be asked.

---

*Slide 111 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*