---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-114.html"
title: "Design a Convincing Introduction"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 114
---

# Design a Convincing Introduction

*The Introduction*

**1. Spark respondents' interest**

**2. Explain the reasons and goals**

**3. Ask respondents for help**

**4. Emphasize that their support is valuable**

**5. State how long the survey takes**

**6. Emphasize anonymity**

**7. Provide incentives**

Preferably non-monetary incentives.

---

*Slide 114 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*