---
url: "https://questionstar.com/principles-of-survey-research/chapter-3/slide-116.html"
title: "Recap"
type: "lehrbuch-slide"
chapter: 3
chapterTitle: "Questionnaire"
slide: 116
---

# Recap

*Develop a flowchart of the required information — starting from the (market) research problem.*

Flowchart

Develop a flowchart of the required information — starting from the (market) research problem.

Once the sequence is laid out, the **connections** become clear.

Align the collected data with the **information needs** .

Set a **clear objective** for each area — the questions follow from it.

Put on the "critic's hat"

Go back to the flowchart and ask about each piece of information:

"Do I really need to know this — and do I know what I'll do with it?"

… rather than "Nice to know, but I don't really need it."

---

*Slide 116 of 274 · Chapter 3: Questionnaire · Principles of Survey Research · Dr. Paul Marx*