---
url: "https://questionstar.com/principles-of-survey-research/chapter-4/slide-134.html"
title: "Strengths and Weaknesses of Basic Sampling Techniques"
type: "lehrbuch-slide"
chapter: 4
chapterTitle: "Sampling"
slide: 134
---

# Strengths and Weaknesses of Basic Sampling Techniques

*Comparison of all techniques*

| Technique | Strengths | Weaknesses |
|------|------|------|
| Non-probability sampling techniques |  |  |
| Convenience Sampling | Least expensive, least time-consuming, most convenient | Prone to error, not representative; not recommended for descriptive and causal research |
| Judgmental Sampling | Low cost, convenient, not time-consuming | Subjective, results not generalizable |
| Quota Sampling | Certain characteristics of the sample can be controlled | Prone to error, no guarantee of representativeness |
| Snowball Sampling | Enables estimation of rare characteristics | Time-consuming in fieldwork |
| Probability sampling techniques |  |  |
| Simple Random Sampling | Easy to understand; generalizable or representative results | Sampling frame difficult to construct, expensive, lower precision; no guarantee of representativeness |
| Systematic Sampling | Can increase representativeness; easier to implement than simple random sampling | Can decrease representativeness |
| Stratified Sampling | Includes all important subgroups of the population; high precision | Relevant stratification criteria difficult to select; multiple criteria not practical; expensive |
| Cluster Sampling | Easy to implement, cost-effective | Imprecise; complicated computation and interpretation of results |

---

*Slide 134 of 274 · Chapter 4: Sampling · Principles of Survey Research · Dr. Paul Marx*