---
url: "https://questionstar.com/principles-of-survey-research/chapter-5/slide-170.html"
title: "Measures of Central Tendency"
type: "lehrbuch-slide"
chapter: 5
chapterTitle: "Data Analysis: A Concise Overview of Statistical Techniques"
slide: 170
---

# Measures of Central Tendency

*Good for exclusive choices (this one or the other; no compromises) – works with nominal data.*

Mode

Advantages

Good for exclusive choices (this one or the other; no compromises) – works with **nominal data** .

Shows the choice that most people wanted (the mean often leads to a choice that no one wanted).

Easy to understand.

Disadvantages

Requires more effort: you have to count the votes.

“The winner takes all” — there is no middle ground.

The mode is the most frequent value among all observations of the variable

The mode of is

![](/principles-of-survey-research/media/fruit_orange.png)

*[Diagramm: Measures of Central Tendency]*

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*Slide 170 of 274 · Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques · Principles of Survey Research · Dr. Paul Marx*