---
url: "https://questionstar.com/principles-of-survey-research/chapter-5/slide-213.html"
title: "Regression Analysis"
type: "lehrbuch-slide"
chapter: 5
chapterTitle: "Data Analysis: A Concise Overview of Statistical Techniques"
slide: 213
---

# Regression Analysis

*The regression analysis is a powerful and flexible tool for analyzing associative relationships between a metric dependent variable and one or more…*

Examples:

- Can advertising spend explain changes in sales?
- Can market share be attributed to the size of the sales department?
- Is consumers' perception of quality influenced by their perception of price?

### Regression Analysis

The **regression analysis** is a powerful and flexible tool for analyzing associative relationships between a metric **dependent** variable and one or more **independent** variables.

Enables you to:

- determine the existence of the relationship,
- quantify the strength of the relationship,
- derive a mathematical model (formula) of the relationship,
- predict values of the dependent variable,
- account for the influence of other independent variables.

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*Slide 213 of 274 · Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques · Principles of Survey Research · Dr. Paul Marx*