---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-218.html"
title: "Conjoint Analysis"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 218
---

# Conjoint Analysis

*Direct Questioning*

Please indicate how important the following PC features are for your next decision to purchase a PC?

|  | not at all important |  |  |  | extremely important |
|------|------|------|------|------|------|
| Manufacturer/Brand |  |  |  |  |  |
| Processor performance, GHz |  |  |  |  |  |
| Memory, GB |  |  |  |  |  |
| Display size |  |  |  |  |  |
| Price |  |  |  |  |  |

---

*Slide 218 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*