---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-220.html"
title: "Conjoint Analysis"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 220
---

# Conjoint Analysis

*Reality*

Reality

In reality , practically everything is important .

to respondents

|  | Question: "Please indicate how important the following PC features are for your next purchase decision?" not at all |  |  |  | important extremely |
|------|------|------|------|------|------|
| important |  |  |  |  |  |
| Manufacturer/Brand |  |  |  |  |  |
| Processor performance, GHz |  |  |  |  |  |
| Memory, GB |  |  |  |  |  |
| Display size |  |  |  |  |  |

---

*Slide 220 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*