---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-222.html"
title: "Conjoint Analysis"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 222
---

# Conjoint Analysis

*Choice task*

If you had to buy a laptop today and these were the only alternatives available on the market — which alternative would you choose?

MacBook Air

M3 chip (8 cores)

16 GB memory

13.6″ display

€ 1.299,–

Dell XPS 14

Core Ultra 7

32 GB memory

14.5″ display

€ 1.899,–

ASUS Zenbook

Ryzen 7 (8 cores)

16 GB memory

14″ display

€ 999,–

None

If these were the only alternatives, I would postpone the purchase.

---

*Slide 222 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*