---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-226.html"
title: "Market Simulations"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 226
---

# Market Simulations

*Given the following preference values — which product should we offer on the market?*

Given the following preference values — **which product should we offer on the market?**

|  | Product alternatives | Choice |  |  |
|------|------|------|------|------|
| Blue | Red | Yellow |  |  |
| Respondent #1 | 50 | 40 | 10 | Blue |
| Respondent #2 | 0 | 65 | 75 | Yellow |
| Respondent #3 | 40 | 30 | 20 | Blue |
| Mean | 30 | 45 | 35 | Red |

“Red” does have the highest average — **yet no one actually chooses “Red.”**

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*Slide 226 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*