---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-227.html"
title: "Market Simulations"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 227
---

# Market Simulations

*Suppose: 80 % of customers prefer round things, 20 % prefer square ones. What kind of things should we bring to market?*

Suppose: **80 %** of customers prefer **round** things, **20 %** prefer **square** ones. What kind of things should we bring to market?

80% round things

20 %

Without additional information

The choice seems obvious — go where most customers are:

“round things”the “fat” part of the market

What if …

there are already **10 competitors** that **ALL** offer round things?

**10 providers** compete for the same 80% — the 20% “square” are **completely unoccupied** .

Only **in the context of competition** does it become clear: the smaller, unoccupied market can be more profitable — and that is exactly what a **market simulation** makes visible.

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*Slide 227 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*