---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-229.html"
title: "What Do Market Simulations Do?"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 229
---

# What Do Market Simulations Do?

*The basic process runs individually for each respondent — and is then aggregated into market shares:*

The basic process runs **individually for each respondent** — and is then aggregated into market shares:

Input

Respondent's preference structure

known — e.g. from the conjoint analysis

+

Input

Exhaustive market information

existing *and* simulated product offerings

→

Choice rule

Product choice or selection probability

determined per respondent

→

Aggregated

Market share of each product

Σ over all respondents

---

*Slide 229 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*