---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-233.html"
title: "Effective Market Segmentation"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 233
---

# Effective Market Segmentation

*Six criteria determine the efficiency and economic viability of a segment solution:*

**Six criteria** determine the efficiency and economic viability of a segment solution:

### Identifiability

Consumers can be identified on the basis of easily measurable variables.

### Substantiality

Segments must be large enough to amortize investments.

### Accessibility

Targeted communication or targeted use of the marketing mix is possible.

### Stability

… over the period of planning, implementation and effect of segment-specific measures.

### Behavioral relevance

Uniform response to segment-specific measures (e.g. price change).

### Actionability

Meaningful and helpful in formulating the marketing mix.

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*Slide 233 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*