---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-235.html"
title: "Benefit Segmentation"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 235
---

# Benefit Segmentation

*The benefit that consumers expect from products is considered one of the most relevant segmentation bases of all:*

The **benefit** that consumers expect from products is considered one of the most relevant segmentation bases of all:

… The benefits which people are seeking in consuming a given product are the basic reasons for the existence of true market segments. Thus, benefit is the most relevant segmentation base.

— Haley, 1968

… Benefit is one of the most popular bases of segmentation — for the purpose of market understanding, positioning, the development of new product concepts as well as advertising and distribution strategies. All of this owing to its actionability.

— Wind, 1978

---

*Slide 235 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*