---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-237.html"
title: "How do the segments differ?"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 237
---

# How do the segments differ?

*Cluster Profiles · "Christmas Trees"*

Trunk = overall mean across all respondents Branch (dashed) = cluster mean ± 1 standard deviation Order top → bottom: F-ratio descending (top best-separating) Schematic illustration to demonstrate the principle

**At the top** are the characteristics with the highest **F-ratio** — small dispersion, clear position relative to the trunk: they **separate** the segments best. Toward the **bottom** the dispersion grows, the clusters overlap — separating power decreases.

*[Diagramm: How do the segments differ?]*

---

*Slide 237 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*