---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-243.html"
title: "Objective of Positioning"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 243
---

# Objective of Positioning

*The objective of positioning is to occupy such a position in consumers' perception that is:*

**The objective of positioning** is to occupy such a position in consumers' perception that is:

- as **close to the ideal point** as possible, and
- as **far from the competition** as possible.

Each axis is a **latent attribute** ; each product occupies a perceived position.

*[Diagramm: Objective of Positioning]*

---

*Slide 243 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*