---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-252.html"
title: "Example: Perception Map of Pain Relievers"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 252
---

# Example: Perception Map of Pain Relievers

*Example: Pain Relievers*

### Test yourself:

Which medications face the strongest competition?

How can these medications best be described from a marketing perspective in terms of just **one** of the attributes shown?

Which **two** attributes best communicate a medication's advantages?

Can a company justify a higher price on the grounds that its medication is gentler than all the others?

Which attribute (other than “Good for children”) should a manufacturer of children's medications optimize first?

![Perceptual Positioning Map of Pain Reliever Brands](/principles-of-survey-research/media/schmerz_map.png)

Gentle

Fair price

Good for children

Hard to swallow

Long-lasting effect

Effectiveness

---

*Slide 252 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*