---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-253.html"
title: "Example: Perception Map of Pain Relievers"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 253
---

# Example: Perception Map of Pain Relievers

*Example: Pain Relievers · Solution*

### Test yourself:

Which medications face the strongest competition? Tylenol and Motrin (closest to each other)

One attribute for the best description? “Gentle” — farthest from the origin along this vector

Which two attributes best communicate the advantages? “Gentle” and “Effectiveness” (the longest vectors)

Higher price because gentler than all the others? No! In perception, these attributes are independent of one another.

Which attribute (other than “Good for children”) to optimize first? “Hard to swallow” — smallest angle to “Good for children”.

![Perceptual Positioning Map of Pain Reliever Brands with Attribute Vectors](/principles-of-survey-research/media/schmerz_full.png)

Gentle

Fair price

Good for children

Hard to swallow

Long-lasting effect

Effectiveness

---

*Slide 253 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*