---
url: "https://questionstar.com/principles-of-survey-research/chapter-6/slide-255.html"
title: "On Importance of Perception in Positioning"
type: "lehrbuch-slide"
chapter: 6
chapterTitle: "Advanced Techniques of Market Analysis"
slide: 255
---

# On Importance of Perception in Positioning

*40 foods: subjective perception vs. objective attributes.*

### A curious but typical case

40 foods: **subjective perception** vs. **objective attributes** .

The perception or assessment of many food attributes often has **nothing or very little** to do with the actual content of these attributes.

![Perceptual Positioning Map of 40 Foods with color-highlighted attribute vectors](/principles-of-survey-research/media/food_full40.png)

---

*Slide 255 of 274 · Chapter 6: Advanced Techniques of Market Analysis · Principles of Survey Research · Dr. Paul Marx*