---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-258.html"
title: "Why the report and presentation matter"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 258
---

# Why the report and presentation matter

*After the project ends, often only the written report remains — it serves as a historical record of the entire study.*

![Bound printed research report](/principles-of-survey-research/media/card_report.png)

Tangible product

After the project ends, often only the written report remains — it serves as a **historical record** of the entire study.

![Chess king as a symbol of the management decision](/principles-of-survey-research/media/card_king.png)

Basis for decision

The management decision rests on the report. A **weak finish** devalues all the preceding research.

![Handshake as the only point of contact between manager and researcher](/principles-of-survey-research/media/card_handshake.png)

Sole point of contact

Many managers experience only the report and the talk — and **judge by them** the quality of the entire project.

![Cycle arrow as a symbol of follow-up assignments](/principles-of-survey-research/media/card_loop.png)

Basis for follow-up assignments

The decision for future research or the same service provider hinges on the **perceived benefit** .

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*Slide 258 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*