---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-265.html"
title: "Chart types at a glance"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 265
---

# Chart types at a glance

*Geographic and positioning maps show locations, customers, competitors — the basis of geodemographics.*

Maps

Geographic and positioning maps show locations, customers, competitors — the basis of **geodemographics** .

Pie Chart

Simple relative frequencies. **Not** for time series or multiple variables.

Line Chart

Connects data points — ideal for **trends over time** ; multiple series comparable.

Bar / Histogram

Shows absolute/relative magnitudes and differences. **Histogram** = vertical frequencies.

Stacked / grouped

Few data points, to represent **differences between groups** qualitatively.

Diagrams & Flowcharts

Represent **process steps** or the linking of qualitative ideas.

*[Diagramm: Chart types at a glance]*

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*Slide 265 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*