---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-267.html"
title: "The talk shapes the first impression"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 267
---

# The talk shapes the first impression

*Script/outline after the report, rehearse repeatedly.*

Preparation is everything

Script/outline **after the report** , rehearse repeatedly.

Tailor to the audience

**Know the background, interest** and stake of the listeners.

Visual media

Flip chart, projector, software — never lose sight of the **message** .

Body language & voice

Vary gestures, eye contact, volume and pace; **a strong close** .

![Acoustic guitar as a metaphor: the tool alone does not carry the performance](/principles-of-survey-research/media/guitar.png)

"My paradigm is the guitar." Technique is only a tool — a good guitar alone does not carry the performance. **You do.** "Predictability precedes boredom."

---

*Slide 267 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*