---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-268.html"
title: "Research Follow-up"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 268
---

# Research Follow-up

*Explain technical parts, help with implementation, discuss follow-up projects and integrate results into the MIS/DSS.*

Support the client

Explain technical parts, help with implementation, discuss follow-up projects and **integrate results into the MIS/DSS** .

Evaluate the project

While it's still fresh, ask critically: "Could the project have been carried out **more effectively or efficiently** ?"

Trust as the key

The quality of the **personal interaction** between manager and researcher shapes the perceived quality of the report itself. Trust influences relationship quality, engagement, retention — and ultimately **how strongly the market research is actually used** .

---

*Slide 268 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*