---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-270.html"
title: "Integrity in interpretation and reporting"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 270
---

# Integrity in interpretation and reporting

*of the market researchers surveyed name questions of research integrity as their most difficult ethical problem.*

![Scales as a symbol of integrity and objectivity](/principles-of-survey-research/media/scale.png)

33 %

of the market researchers surveyed name questions of **research integrity** as their most difficult ethical problem.

Typical violations

- Ignoring relevant data
- Compromising the research design
- Deliberately misusing statistics
- Falsifying numbers or altering results
- Reinterpreting results to favor a particular view
- Withholding information

**Resist the temptation:** Shaping ambiguous findings into a "coherent, well-formed story" is satisfying — but **unethical** . Maintain objectivity, even when nothing significant emerges.

---

*Slide 270 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*