---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-271.html"
title: "From \"Push\" to \"Pull\""
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 271
---

# From "Push" to "Pull"

*Push → Pull*

Back then

- Printed report, **"push"**
- Password-protected intranet reports
- First multimedia reports on the web
- Searchable, retrievable worldwide

Today

- Interactive dashboards, **"pull"**
- Real-time data & live filters
- Crosstabs and weighting on demand
- Linked reports, rules for robustness

![Interactive analysis dashboard on a tablet](/principles-of-survey-research/media/dashboard.png)

---

*Slide 271 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*